TITLE

Raincoats for Russians

PUB. DATE
July 1997
SOURCE
Advocate;07/22/97, Issue 738, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new government advertising campaign launched in Russia called Safe Sex, My Choice. Officials came up with the slogan in response to a health expert's diagnosis that up to 800,000 Russians could be infected with human immunodeficiency virus (HIV) by the year 2000, compared with about 5,000 recorded cases in 1997. The campaign, complete with pulsating music, will air on television. It encourages the use of condoms, known as galoshes in Russia because of the thickness of the sheaths. The health ministry wants to convert Russian production lines to produce thinner, Western-style condoms.
ACCESSION #
34561534

 

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