TITLE

Ford merges brands' sales, marketing

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 2008
SOURCE
Automotive News;8/4/2008, Vol. 82 Issue 6319, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that according to two executives close to Ford Motor Co., the automaker consolidated sales and marketing for Ford division, Lincoln and Mercury on August 1, 2008. In a cost-cutting move, the staff will be aligned by vehicle type and have responsibility for models in that category from all three brands.
ACCESSION #
34379645

 

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