Ford merges brands' sales, marketing

Halliday, Jean
August 2008
Automotive News;8/4/2008, Vol. 82 Issue 6319, p3
Trade Publication
The article reports that according to two executives close to Ford Motor Co., the automaker consolidated sales and marketing for Ford division, Lincoln and Mercury on August 1, 2008. In a cost-cutting move, the staff will be aligned by vehicle type and have responsibility for models in that category from all three brands.


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