TITLE

Acura aspires to join Tier 1 luxury brands

AUTHOR(S)
Jackson, Kathy
PUB. DATE
August 2008
SOURCE
Automotive News;8/11/2008, Vol. 82 Issue 6320, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Dan Bonawitz, vice president for corporate planning and logistics at American Honda Motor Co. Inc., who has said that Acura will become a Tier 1 luxury brand, the models are on their way. As reported, for decades, Acura has been limping along as a wannabe luxury brand. The vehicles never have been considered competitors to Mercedes, BMW or Lexus.
ACCESSION #
34350150

 

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