TV ads are the key battlefield in White House war

Cooper, Ann
August 2008
Campaign;8/15/2008, Issue 32, p17
Trade Publication
The article reports on the significant role of television advertising in White House war. It relates on the political agitation caused by Presidential nominee Barack Obama by preceding the usual quota of public funding and invested in advertising to pursue a battle against his rival in candidacy while John McCain is already airing commercials attacking his match. Moreover, it notes on how the factors of the U..S. elections affect the influence to McCain and Obama.


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