The Blogging College and University President: Academic Leadership in the Age of Web 2.0

Wyld, David
February 2008
Academic Leadership (15337812);2008, Vol. 6 Issue 1, p11
Academic Journal
This article looks at the growing presence of college and university presidents in the blogosphere, through the creation of their own blogs. The author examines the increasingly participative nature of the Internet with the rise of Wed 2.0. The paper provides an overview of blogs and the growing trend for this medium to be employed by corporate, governmental - and now, university - leaders as a means to communicate with their various internal and external constituencies. For this article, the author conducted a comprehensive Internet survey, finding that as of late 2007, two dozen college and university presidents are currently maintaining public blogs. The paper presents a summary of how these blogs are being utilized and presents best practice examples found amongst the presidential blogs. The article then conveys "A Blogging Guide for University Presidents," giving directions and ten guidelines to follow for university leaders - or anyone looking to blog in his or her official capacity. The paper concludes with a look at the issues raised by presidential blogging and what the advent of blogging portends for the academic leadership role.


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