10. Exploit Technology

WWD Staff
July 2008
WWD: Women's Wear Daily;7/28/2008, Vol. 196 Issue 19, p24
Trade Publication
The article presents information on the increasing popularity of online shopping in the U.S. According to Forrester, last year U.S. online sales were $174.5 billion, which is expected to climb to $204 billion this year. Of that, $30.1 billion was spent on apparel, accessories, footwear, jewelry, cosmetics and fragrances. That figure is expected to reach $35.4 billion in 2008. Forrester adds that luxury consumers do more shopping online and spend twice as much as other consumers.


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