TITLE

Heinz

PUB. DATE
August 2008
SOURCE
Marketing (00253650);8/6/2008, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a telephone conversation about the rebranding of the Heinz Baked Beanz brand. The conversation focused on the reason why the brand is repositioning in the market. The call-handler explains how British consumers use the brand name to refer to the product. A rating is presented on how the careline staff handles the call.
ACCESSION #
33967546

 

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