Honda Approaches Product Mix With Caution

Schweinsberg, Christie
August 2008
Ward's Auto World;Aug2008, Vol. 44 Issue 8, p8
Trade Publication
The article reports that American Honda Motor Co. Inc. will not be implementing changes in its product line due to the increasing price of oil. The entry notes that Honda is continuing its market research for multi-purpose vehicles (MPV) in the U.S. as it experiences a drop in sales for its light truck and Acura product brands. It cites that sales of Honda cars have increased by 4.1% and is expected to reach 1.59 million units for 2008. It mentions that Honda will be launching new facilities in Ontario, Canada and Greensburg, Indiana for 2008.


Related Articles

  • Acura plays catch-up with awd, 300hp. Jackson, Kathy; Jewett, Dale // Automotive News;1/26/2004, Vol. 78 Issue 6077, Preceding p1 

    Acura will equip its flagship RL sedan with all-wheel drive and a 300-hp V-6 engine to challenge luxury rivals who offer rear-drive and V-8s. Such a move would show that American Honda Motor Co. is taking a unique approach — a hybrid geared as much for performance as fuel economy —...

  • Honda says 'follow the manual' Johnson, Mark // Automotive Body Repair News;Jan2005, Vol. 44 Issue 1, p14 

    The article reports that American Honda Motor Co. Inc. has released a statement through technological service provider I-CAR regarding sectioning frame components on Honda and Acura vehicles. It states that structural panels and/or frame rails must be replaced at the factory seams and be...

  • Honda Asserting Itself. Winter, Drew // Ward's Auto World;Dec2006, Vol. 42 Issue 12, p40 

    The article focuses on the success and plans of American Honda Motor Co. Inc. in the automobile industry in the U.S. Combined Honda and Acura brand sales rose to 3.9% in the country in October 2006. The company announced plans to build a $550 million assembly plant near Greensburg, Indiana and...

  • American Honda March 2016 sales gain 9.4%.  // Aroq - Just-Auto.com (Global News);4/7/2016, p5 

    The article reports on the total sales posted by American Honda Motor as of March 2016. It is revealed that in March 2016, total sales of Honda and Acura vehicles increased by 9.4 percent. Also cited are some of the models with strong sales performances such as Civic, Accord and HR-V and core...

  • Honda will add small car, truck. Jackson, Kathy // Automotive News;5/17/2004, Vol. 78 Issue 6093, p1 

    American Honda Motor Co. Inc. will add a small car to the Honda lineup next year and give Acura a second light truck sometime in the next two years, executive vice president Thomas Elliott disclosed last week. The front-drive subcompact Honda Fit is sold in Japan as a four-door sedan, the Aria...

  • Acura hits on all cylinders. Halliday, Jean // Advertising Age;4/16/2001, Vol. 72 Issue 16, p8 

    The article reports on the celebration of the 15th anniversary of U.S.-based American Honda Motor Co.'s Acura automobile division. In March 2001, the division has broken its all-time monthly sales record of 14, 871 cars. New vehicle models and aggressive have given the brand momentum in the past...

  • Honda encourages shops to use new airbag system components.  // Automotive Body Repair News;Nov2007, Vol. 46 Issue 11, p84 

    The article reports that the American Honda Motor Co. Inc. has recommended the use of Honda or Acura airbag system components. The company stresses that this system have been designed and designated for use in specific Honda or Acura vehicles. It emphasizes that through following its...

  • Honda launches green transport strategy.  // Automotive Logistics;Finished Vehicle Logistics, p08 

    The article reports that Honda has fully deployed its 400-strong fleet of space-efficient Auto-Max railcars in the U.S. The railcars were developed with freight railcar building Greenbrier Companies and each have multi-level unit holds up to 22 vehicles. It is noted that American Honda...

  • Chances 'good' for R-rated Honda, exec says. Rechtin, Mark // Automotive News;7/9/2001, Vol. 75 Issue 5938, p28 

    Reports on American Honda's consideration of building a performance R version of the Acura RSX to replace the Integra Type R automobile. Extrapolation of what a Type R modification could do to the RSX Type S engine; Cost of a separate federalization process; Expense of doing a Type R; How...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics