TITLE

Tracking down bargains on the internet

PUB. DATE
July 2000
SOURCE
Campaign;07/07/2000, Issue 27, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the France-based Kelkoo.com web site which helps online shoppers find the best bargains. Site characteristics; Target demographics; Marketing strategy; Backers; Competitors.
ACCESSION #
3386867

 

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