TITLE

A theoretical and empirical investigation of nutritional label use

AUTHOR(S)
Drichoutis, Andreas; Lazaridis, Panagiotis; Nayga, Rodolfo; Kapsokefalou, Maria; Chryssochoidis, George
PUB. DATE
September 2008
SOURCE
European Journal of Health Economics;Sep2008, Vol. 9 Issue 3, p293
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Due in part to increasing diet-related health problems caused, among others, by obesity, nutritional labelling has been considered important, mainly because it can provide consumers with information that can be used to make informed and healthier food choices. Several studies have focused on the empirical perspective of nutritional label use. None of these studies, however, have focused on developing a theoretical economic model that would adequately describe nutritional label use based on a utility theoretic framework. We attempt to fill this void by developing a simple theoretical model of nutritional label use, incorporating the time a consumer spends reading labels as part of the food choice process. The demand equations of the model are then empirically tested. Results suggest the significant role of several variables that flow directly from the model which, to our knowledge, have not been used in any previous empirical work.
ACCESSION #
32989369

 

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