TITLE

Success Is In The Telling

AUTHOR(S)
Guber, Peter
PUB. DATE
June 2008
SOURCE
Playthings;Jun/Jul2008, Vol. 106 Issue 6, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips for toy manufacturers on how to motivate retailers or customers to buy the products. It recommends them to develop consistent, relevant and certain action-oriented stories with embedded product information. Manufacturers should determine their target audience, and use language and emotions based on the children's ability.
ACCESSION #
32748070

 

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