TITLE

Carrefour reacts to boycott calls

AUTHOR(S)
Blecken, David
PUB. DATE
May 2008
SOURCE
Media: Asia's Media & Marketing Newspaper;5/1/2008, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a public relations campaign by French supermarket chain Carrefour SA which reaffirms its support of China and the Olympics in Beijing, China. The move aims to minimise the potential damage caused by vigorous online and short message service campaign by Chinese nationalists encouraging consumers to boycott the operations of the company in the mainland. Furthermore, the chain's campaign has been derided online as an effort to buy the forgiveness of the people.
ACCESSION #
32734380

 

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