The Paradox of Cultural Globalization: Deterritorialization or Reterritorialization?

Want, Lily
June 2008
ICFAI Journal of English Studies;Jun2008, Vol. 3 Issue 2, p63
Academic Journal
Despite the development of a global telecommunication infrastructure such as the Internet and communication satellites that have, needless to say, increased the flow of information between geographically remote locations and done away with the politics of boundaries in order to disseminate a universal version of knowledge and reality, one looks askance at scholars and observers who underscore the global homogenization of culture or those who see globalization as paving the way for a set of universal values. These scholars who adumbrate that the essence of globalization is its homogenizing dimension, imply that globalization is motivated by its overarching universal program to legitimize certain cultures and knowledges and suppress oppositional knowledges for the sake of augmenting power. But then, the culture that we perceive around us is more of a celebration of plurality or heterogeneity, rather than of specificities. It is then that we begin to realize that globalization, far from involving a loss of cultural diversity, has the potential to lead to pluralist notions of culture and identity. Hence, this paper is a modest attempt to establish how globalization contributes to the development and evolution of a national/local cultural identity, and how this cultural purity, in turn, emerges as an oppositional force to the unitary process of globalization, especially against the backdrop of postmodern and postcolonial perspectives, which are the artistic analogues and expressions of fragmentation and discontinuity with any universal or totalizing theory.


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