TITLE

International Expansion & Market Entry of Mainland Chinese Businesses in Germany within the Context of Culture

AUTHOR(S)
Miroslawski, Gregor
PUB. DATE
April 2008
SOURCE
China Media Research;Apr2008, Vol. 4 Issue 2, p46
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Current literature relating to culture and the internationalization of businesses is mostly concerned with the internationalization of companies from the Western hemisphere. This has especially proven to be true in the case of the emergence of Mainland China on the global market. Most, if not all, literature examines the market entrance of Western companies in Mainland China while little attention has been paid to the accelerating internationalization of Mainland Chinese businesses. This paper examines the fundamental variables of Chinese culture and their influence on the international expansion of Mainland Chinese businesses as demonstrated by the example of Mainland Chinese businesses entering the German market. The qualitative study conducted by the author shows that Chinese core cultural variables significantly influence the way Mainland Chinese businesses expand internationally and that Mainland Chinese businesses have come to realize the importance of culture for their entrance in foreign markets.
ACCESSION #
32204278

 

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