International Expansion & Market Entry of Mainland Chinese Businesses in Germany within the Context of Culture

Miroslawski, Gregor
April 2008
China Media Research;Apr2008, Vol. 4 Issue 2, p46
Academic Journal
Current literature relating to culture and the internationalization of businesses is mostly concerned with the internationalization of companies from the Western hemisphere. This has especially proven to be true in the case of the emergence of Mainland China on the global market. Most, if not all, literature examines the market entrance of Western companies in Mainland China while little attention has been paid to the accelerating internationalization of Mainland Chinese businesses. This paper examines the fundamental variables of Chinese culture and their influence on the international expansion of Mainland Chinese businesses as demonstrated by the example of Mainland Chinese businesses entering the German market. The qualitative study conducted by the author shows that Chinese core cultural variables significantly influence the way Mainland Chinese businesses expand internationally and that Mainland Chinese businesses have come to realize the importance of culture for their entrance in foreign markets.


Related Articles

  • Educator Insights: Globalization of Fragmentation - A Framework for Understanding Contemporary Global Markets. Firat, A. Fuat // Journal of International Marketing;1997, Vol. 5 Issue 2, p77 

    The article presents several arguments and evidence that the globalization process, which has become of great interest to many scholars, is not a uniform and universalizing process, but a fragmented one. The characteristics of this globalization of fragmentation are discussed and some reasons...

  • The Globalisation Theory in Croatia. Kursar, Tonći // Politicka Misao: Croatian Political Science Review;2007, Vol. 44 Issue 5, p119 

    The author gives a review of the globalisation debate in Croatia. According to him, there was no globalisation discussion in Croatia during the nineties, the so-called golden age of globalisation. Still, many articles and books have been published after 2000. The author claims that two...

  • Networks, SMEs, and International Diversification. Zimmerman, Monica A.; Barsky, David; Brouthers, Keith D. // Multinational Business Review (St. Louis University);Winter2009, Vol. 17 Issue 4, p143 

    Despite changes in international trade agreements and the introduction of new technologies that facilitate international business, many firms, especially SMEs, still do not diversify into international markets. In this paper, we suggest that an important factor that can influence the...

  • GLOBAL--OR JUST GLOBALONEY? Farnham, Alan; Hadjian, Ani // Fortune;6/27/1994, Vol. 129 Issue 13, p97 

    Focuses on the aspects of the global economy. Comparison of the contemporary speed with which huge volumes of information is transmitted and received with that of the 19th century; Growth in the service sector to meet the demands of globalization; Speculations on how the global economy will...

  • CONCISE CHARACTERIZATION OF THE EVOLUTION AND BEARINGS OF WORLDWIDE ECONOMY. Dricu, Cosmin; Lupu-Visanescu, Demetra // Annals of the University of Craiova, Economic Sciences Series;2010, Vol. 1, p1 

    The current worldwide economy met deep changes, especially in the last decades, changes which had major effects over business area and determined the adoption of some decisions, at the level of main actors of economic life, which allow them to get through with new challenges. To that effect,...

  • Internacionalizacijos teorijų ribos: GIMUSIŲ GLOBALIŲ Ä®MONIŲ FENOMENAS. Alimienė, Monika; Kuvikaitė, Rita // Management of Organizations: Systematic Research;2004, Issue 30, p7 

    The paper deals with traditional internationalization theories and their limits under the new international economic conditions. There are presented new concepts of the internationalization process, the phenomenon of born global companies and their place in the internationalization process.

  • Fragmentation in Globalization. Macharzina, Klaus // Management International Review (MIR);2001 4th Quarter, Vol. 41 Issue 4, p329 

    This issue of the journal "Management International Review" deals with various issues concerning globalization. The elements of the process of globalization are discussed. Large and small corporations have begun to operate on a global basis. Statistics show that global trade and investment are...

  • The theory of international business pre-Hymer. Buckley, Peter J. // Journal of World Business;Jan2011, Vol. 46 Issue 1, p61 

    Abstract: This paper examines the theory of international business before 1960 when Stephen Hymer wrote his seminal thesis. It is shown that there existed a considerable amount of theory, but this was uncodified, unsystematic, fragmented and not institutionalised in a single academic discipline....

  • O RETESTARE A MODELULUI FELDSTEIN-HORIOKA. Ciocîrlan, Doiniţa; Duca, Ioana; Gherghina, Rodica; Ştefănescu, Aurelia // Metalurgia;sep2009, Vol. 61 Issue 9, p57 

    Globalisation of financial markets represents a trend wich has to be connected to the other economic processes existing at world wide level: growth of interdependences between diffrent countries, international trade dynamics, expansion of multinational companies, regional integration and growth...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics