TITLE

Will the Overseas Expansion of Facebook Succeed?

AUTHOR(S)
Wan, Yun; Kumar, Vaishali; Bukhari, Amina
PUB. DATE
May 2008
SOURCE
IEEE Internet Computing;May-Jun2008, Vol. 12 Issue 3, p69
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Social networking sites (SNSs) are becoming mainstream and are spreading worldwide. Here, the authors review Facebook and Orkut, two major SNSs, and analyze a recent survey conducted among Indian and Pakistani Orkut users. They aim to investigate Orkut users' experiences with Facebook, which has a stronghold in the US and is expanding globally to compete with Orkut. The survey indicates that the conservative and anticommercial Indian and Pakistani cultures might be a major challenge for Facebook in competing with Orkut in these societies.
ACCESSION #
32196611

 

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