Irvine Developer Skips Busy Web, Puts Ads Right In Software

Brown, Ken Spencer
June 2000
Orange County Business Journal;06/05/2000, Vol. 23 Issue 23, p4
Focuses on Irvine, California-based i-xposure, owned by Mike Sullivan. Goal of moving Web advertisements onto Personal Interactive Desktop software, used for scheduling appointments, keeping track of addresses and balancing checkbooks; Software's inclusion of pitches and links to retailers embedded directly into the software; Placement of onscreen billboards directly onto users' desktops.


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