Mediterranean social networkers more open to ads

April 2008
New Media Age;4/10/2008, p11
Trade Publication
The article deals with a study by Dynamic Logic regarding advertising on social networking Web sites. The study has found that Internet users in Italy, France and Spain are open to advertising on social networking sites. It has revealed that 23 percent of Italians like to see advertisements on social networks. On the other hand, 15 percent of French and 13 percent of Spanish audiences would like to see advertisements on social networking sites. Twenty-nine percent of German audiences are against advertising on social networks.


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