Good public relations like `fire prevention'

Petty, Greg; Waier, Renae
March 1994
Landscape Management;Mar94, Vol. 33 Issue 3, p9
Trade Publication
Discusses the effectivity of media relations of media contact persons. Relationship of mass media with the media contacts; Consistency of communication with the media; Difference of public relations with general journalism.


Related Articles

  • Editorial: Trust and transparency. Lidberg, Johan; Robie, David // Pacific Journalism Review;Oct2012, Vol. 18 Issue 2, p6 

    An introduction is presented in which the editors discuss various papers within the issue on topics including the impact of the Brian Leveson inquiry on media regulation, importance of media accountability, and trust relationship between medical reporters and public relations practitioners.

  • 'PR is no cancer eating at the heart of journalism.'.  // PRWeek (London);1/23/2009, p3 

    The authors express their opinion on public relations (PR) and journalism. One of the authors cites that PR can offer more informed, intelligent and powerful coverage in the appropriate context. He adds that journalism can see beyond a false multi-outlet horizon through PR. Another author...

  • Cash and carry.  // Public Relations Tactics;Oct2003, Vol. 10 Issue 10, p4 

    Reports on the release of an international index that ranks 66 of the world's nations for the likelihood that print journalists will seek or accept cash for news coverage from government officials, business and other sources. Likelihood of bribery in the Asian nations.

  • A guided tour: tips for SMT spokespeople. Hill, Bob // Public Relations Tactics;Jul2003, Vol. 10 Issue 7, p15 

    Provides tips for satellite media tours spokespeople. Ways for seeking to avoid sleeplessness, nerves, nausea and other signs of mike fright; Difference of the language of journalists from the language of organizational harmony; Value of broadcast airtime.

  • Become a valuable, relevant resource. Skerik, Sarah // PRWeek (U.S. Edition);4/6/2009, Vol. 12 Issue 14, p6 

    In this article the author discusses the impact of volatility within the media industry on public relation (PR) professionals in the U.S. She asserts that for PR professionals, the volatility offers opportunities if one is willing to accept that the traditional approaches to pitching and that PR...

  • Meet the editorial board: How to prepare for a face-to-face meeting with your local newspaper. Stewart, Joan // Public Relations Tactics;Dec2005, Vol. 12 Issue 12, p17 

    The article focuses on how public relations professionals can prepare for a meeting with their local newspaper in the United States. It is important to focus on how to introduce executives to influential newspaper editorial board. They are editors who have the power to sway public opinion...

  • Communication is key to dealing with the news media. Lawrence, Jim // Fort Worth Business Press;9/5/2003, Vol. 16 Issue 34, p66 

    Offers tips for crisis communication when dealing with the news media. Availability of a spokesperson; Personal information that should be given to the field personnel; Significance of updated training and practice.

  • Perception of Journalists on the Role of Public Relations. Grasu, Nicoleta; Tasențe, Tănase; Sandu, Mihaela // Acta Universitatis Danubius. Communicatio;2014, Vol. 8 Issue 2, p54 

    The relations with the media are the main activity performed by the public relations specialists for maintaining a positive image of the organization they represent. This relation between public relations and journalists can become, sometimes, a conflicting one, but both of them admit that they...

  • What Scholars Can Learn from the Crisis of Journalism. MANCINI, PAOLO // International Journal of Communication (19328036);2013, Vol. 7, p127 

    In this article, the author argues that the so-called crisis of journalism has a double face. On one side, the universal model of journalism has a very restricted geographical diffusion and corresponds to a very precise historical moment. It stated that the most recent evolutions in technology...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics