TITLE

Measuring new media not easy

AUTHOR(S)
Karpinski, Rich
PUB. DATE
March 2008
SOURCE
B to B;3/10/2008 Supplement, Vol. 93, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article emphasizes on using Web 2.0 by marketers instead basic web analytics. The biggest difference between Web 2.0 and early Web analytics is that marketers today must track activity and interest across a much broader universe. Information technology reseller RADirect Inc. used analytics as a core part of its program to add video and other Web 2.0 elements to its Web site, using analytics feedback to optimize video placement on its pages as well as decide to distribute its video to third-party sites such as YouTube.
ACCESSION #
31802529

 

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