TITLE

Paid search faces up to social media

AUTHOR(S)
Jones, Gareth
PUB. DATE
April 2008
SOURCE
Revolution (14605953);Mar2008, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about the competition social networks may posed to search engines as brands are looking for new ways to target consumers in the Web 2.0 world. The Internet Advertising Bureau of Great Britain predicts that Web giants Google, Yahoo! and MSN are in danger of losing advertising revenue to social sites such as MySpace, Facebook and Bebo during 2008. A new report from Experian and Hitwise claims that Web 2.0 sites will focus on improving their search functionality in an effort to secure fresh investment from advertisers. INSETS: Haven Holidays extends its search strategy;Marks & Spencer looks to search for insurance product.
ACCESSION #
31785034

 

Related Articles

  • Top Tools for the Twittersphere. Cohen, Steven M. // Information Today;Jun2008, Vol. 25 Issue 6, p16 

    The article examines desktop applications that can be used to connect to Twitter, a free social networking and micro-blogging service that allows users to send updates to the Twitter web site, via the Twitter web site, short message service (SMS), instant messaging, or a third-party application...

  • Web 2.0.  // School Librarian's Workshop;Dec/Jan2008, Vol. 28 Issue 3, p1 

    The article recommends various information resources offering safety guidelines for the use of online social networking and customization of search engines. They include "Social Networking: A Guide for Teens" and "Teens & Social Networking in School & Public Libraries: A Toolkit for Librarians &...

  • Making your own fame. Gillin, Paul // B to B;5/14/2012, Vol. 97 Issue 5, p6 

    The article offers suggestions on building an online profile for a brand product. It is suggested to start a thought leadership blog and contribute at least two entries per week that leverage keywords that others will use to find the brand. It is recommended to use LinkedIn social network site...

  • Digital Destiny. Shields, Mike // Brandweek;9/24/2007, Vol. 48 Issue 34, pSR13 

    The article examines the 2008 digital advertising marketplace. The article explains that online videos and social networking web sites are going to continue to generate large amounts of advertising dollars. It is also reports that national search, display advertisements and classifieds will...

  • Digital Destiny. Shields, Mike // Adweek;9/24/2007, Vol. 48 Issue 34, pSR13 

    The article examines the 2008 digital advertising marketplace. The article explains that online videos and social networking web sites are going to continue to generate large amounts of advertising dollars. It is also reports that national search, display advertisements and classifieds will...

  • GLOBAL FAIL! Woods, Adam // Revolution (14605953);Nov2009, p58 

    The article discusses the reasons why several global marketing Web sites failed to grow in countries. Web search engine Google is finding a hard time to cope with China's regulations for the past three years, since it has been shut down for providing access to pornographic content, been demanded...

  • Agents: Don't be intimidated by the online world. May, Kevin; Berman, Chloe // Travel Weekly (UK);11/9/2007, p21 

    The author emphasizes that travel agents should not be intimidated by the online world, including social networking and digital marketing. The author urges travel agents to know more about how to reach consumers through search engine marketing. He recommends the creation of a Web page on...

  • Are You Ready for Web 2.0 Marketing? Stern, Arthur; Wakabayashi, Chie // J@pan Inc.;Summer2007, Issue 72, p6 

    The article discusses Web 2.0 as a threat to traditional marketing practices and media. Examples of which are the social network services and online word-of-mouth. In Japan where 80% of the consumers research products online and 90% have made online purchases, companies like MUJI, Honda and Nike...

  • GET SOCIAL.  // Hotelier;Apr2009, Vol. 21 Issue 3, p6 

    The article discusses the role of social networking Web sites in the success of Strathcona Hotel in Toronto, Ontario. The online marketing strategy of the hotel has enabled it to realize 36-to-1 return on investment (ROI) and an increase of 258 percent in booking. Ashok Narula, general manager...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics