Leder, Gerri
April 2008
On Wall Street;Apr2008, Vol. 18 Issue 4, p86
Trade Publication
The article provides information on establishing a financial advisor's online brand and managing online reputation. According to the article, an online reputation says a lot about financial advisors and their respective firms because it is the complete picture a prospect can access in the Internet. Tips on how to manage online reputation are offered including joining LinkedIn and Facebook to grow one's network, writing in blogs and forums, and establishing a website.


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