Does your company need a chief blogger?

Bulik, Beth Snyder
April 2008
Advertising Age;4/14/2008, Vol. 79 Issue 15, p24
Trade Publication
The article discusses the role of blogging within corporations as a marketing tool. The author states that corporations have been using blogs to communicate with consumers for a number of years, but having a paid blogger to deliberately cultivate relations with customers is a more recent phenomenon. INSET: A peek into corporate blogging:.


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