The Search is on

Spencer, Stephan
April 2008
Multichannel Merchant (Penton Media, Inc.);Apr2008, Vol. 4 Issue 4, p29
Trade Publication
The article outlines the search engine optimization (SEO) best practices. It says that Web page content should reflect the vocabulary of the search engine user. It cites that keywords in URLs improve rankings to such words and traffic. It adds that searcher vocabulary can be reinforced throughout the site by incorporating keyword-rich text links into the site's navigation.


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