TITLE

The Search is on

AUTHOR(S)
Spencer, Stephan
PUB. DATE
April 2008
SOURCE
Multichannel Merchant (Penton Media, Inc.);Apr2008, Vol. 4 Issue 4, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article outlines the search engine optimization (SEO) best practices. It says that Web page content should reflect the vocabulary of the search engine user. It cites that keywords in URLs improve rankings to such words and traffic. It adds that searcher vocabulary can be reinforced throughout the site by incorporating keyword-rich text links into the site's navigation.
ACCESSION #
31620763

 

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