Web ad revenue up sharply

Freeman, Laurie
May 2000
B to B;05/08/2000, Vol. 85 Issue 5, p17
Reports on the increased revenues of Internet advertising in the United States. Comparison of fourth quarter online advertising revenues for 1998 and 1999; Expansion of the Internet as an advertising and marketing medium; Concentration of online advertising spending on Web sites with the greatest number of visitors.


Related Articles

  • Internet Ad Spend close to $10 Billion in first Half '07. Shields, Mike // MediaWeek;10/8/2007, Vol. 17 Issue 36, p4 

    The article reports that Internet advertising spending rose to over $ 10 billion in the first half of 2007, according to the Interactive Advertising Bureau. Internet advertising revenue totalled $5.4 billion in the second quarter, a 25 percent increase over the second quarter of 2006. Internet...

  • The In-Stream Solution. Kapczynski, Mark // MediaWeek;10/8/2007, Vol. 17 Issue 36, p14 

    The author offers opinions on the prospects for interactive marketing and Internet advertising. Changes in the media landscape have yet to result in expected windfalls of new advertising revenue streams. User-generated video content is the latest example of this. Traditional television...

  • The Price of Truth. Bauerlein, Monika; Jeffery, Clara // Mother Jones;Sep/Oct2009, Vol. 34 Issue 5, p4 

    The authors offer opinions on journalism. They note the severe financial pressures affecting journalism and all forms of mass media, noting that neither Internet advertising nor charging for online access offers a solution to declining revenues. While acknowledging they have no solution to...

  • A Mad Man and a VC walked into a bar... CREAMER, MATTHEW // Advertising Age;2/28/2011, Vol. 82 Issue 9, p4 

    The article examines the relationship between advertising and advertising agencies and venture capital in the Internet industry and companies involved in Internet advertising. The possibility of an economic bubble in the finances of new business enterprises whose business plans involve revenue...

  • Pace of growth for online ads tails off.  // Marketing Week;4/1/2010, Vol. 33 Issue 14, p4 

    The article reveals that the growth in British online advertising fell in 2009 as the global financial crisis affected digital marketing budgets.

  • Internet ad sales approach $1 billion. Maddox, Kate // Advertising Age;4/6/1998, Vol. 69 Issue 14, p32 

    Reports that in 1997 revenue from Internet advertising reached $906.5 million. How Internet advertising may soon outsell outdoor advertising; Predictions regarding revenue from Internet advertising.

  • Net ads' banner year. Tedesco, Richard // Broadcasting & Cable;04/24/2000, Vol. 130 Issue 18, p6 

    Reports that Internet advertising revenues in the United States are expected to keep increasing in 2000. Projected online advertising sales by Jupiter Communications; Figures compiled for the Internet Advertising Bureau (IAB) by PricewaterhouseCoopers; Question on whether financial problems of...

  • Learning the Dance Steps. Heine, Paul; Bachman, Katy // MediaWeek;4/28/2008, Vol. 18 Issue 17, p13 

    The article discusses an increase in advertising revenue for radio stations from off-air resources. The author suggests that revenue from Internet advertising for radio stations could become a second stream of revenue in the industry and offset decreases in main revenue. Radio companies Cox...

  • IT’S ABOUT TIME. Sebastian, Michael // Advertising Age;9/29/2014, Vol. 85 Issue 20, p0014 

    The article reports that international daily newspaper "Financial Times" will charge advertisers based on time spent on an advertisement (ad). Topics include the views of Jon Slade, the commercial director of digital advertising at "Financial Times," ad rates based on the time during which ads...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics