The double whammy of globalization: Differing country and foreign partner cultures

Zacharakis, Andrew
November 1996
Academy of Management Executive;Nov96, Vol. 10 Issue 4, p109
Academic Journal
The article discusses research that examined the effect of double-layered acculturation on the foreign entry success of firms. The author notes that such acculturation increases the cost of entry and reduces the barriers of learning the culture of one's country. The research indicated that the success of the entry is associated with the similarity of the host country's culture to the company's domestic culture. A firm's success is represented on how it expands its foreign ventures incrementally. Moreover, the firm's reliance of an independent foreign export agent in order to learn about the country's culture, results in a situation of double-layered acculturation.


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