TITLE

P&G introduces trio of products in DMB&B boon

AUTHOR(S)
Neff, Jack
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on new products being marketed by Procter & Gamble Co. as of May 2000. An advertising campaign will accompany the new Swiffer Max electrostatic duster. The Envive miniform external feminine protection products is undergoing a market testing. Planning is underway for the launch of the Impress plastic-wrap brand.
ACCESSION #
3127824

 

Related Articles

  • Procter & Gamble unveils major Venus razor launch. Jack, Louise // Marketing Week;2/7/2008, Vol. 31 Issue 6, p3 

    The article reports on the launching of the Venus Breeze, a range of women's razor, by Procter & Gamble Co. in Great Britain. The new product, which includes a bar of shaving gel built into the cartridge, is an extension of the Venus razor brand and it claims to eliminate the need for a separate...

  • MAKE A SPLASH. Lippe, Dan // Advertising Age;3/28/2005, Vol. 76 Issue 13, p96 

    Reports on the advertising campaign launched by Procter & Gamble Co. in the U.S. for Crest Pro-Health mouth rinse as of March 28, 2005. Promotional offering for the product's launch in the U.S. market; Participating agencies for the campaign; Challenges facing the marketing efforts of the company.

  • How P&G Fights the Tide of Private Label. Wong, Elaine // Brandweek;6/7/2010, Vol. 51 Issue 23, p21 

    The article focuses on the approach of Procter and Gamble (P&G) to launch new laundry detergent products under its Tide brand amid the global recession. It has hired Saatchi & Saatchi to launch an advertising campaign for Tide Total Care which promises to keep clothes looking like new after 30...

  • Folgers' new instant shoots from the hip. Kramer, Louise // Advertising Age;11/15/1999, Vol. 70 Issue 47, p4 

    This article focuses on the advertising campaign launched by Procter & Gamble Co. for its Folgers Cafe Latte product. As part of a number of moves to add contemporary appeal to its main coffee franchise, the marketer has unveiled a market test of the product. Procter is also tweaking Folgers...

  • P&G enters iced coffee category. Kramer, Louise; Ross, Chuck; Petrecca, Laura; Neff, Jack // Advertising Age;11/30/1998, Vol. 69 Issue 48, p1 

    This article reports on the market testing for the Jakada Iced Mocha Refresher blended bottled coffee manufactured by Procter & Gamble Co. in Visalia, California as of November 1998. The market evaluation is supported by an advertising campaign developed by N.W. Ayer & Partners. The product is...

  • Pringles to launch raft of new products.  // Marketing Week;4/21/2005, Vol. 28 Issue 16, p7 

    Reports on the plan of Procter & Gamble Co. to overhaul its potato chips brand Pringles with the launching of its new products to engage its competitors Walkers Sensations and Phileas Fogg in Great Britain. Economic performance of the company; Addition of new flavors for Pringles; Television...

  • P&G flexes muscle for global branding. Neff, Jack // Advertising Age;6/3/2002, Vol. 73 Issue 22, p53 

    The article reports on the global branding strategy of U.S.-based Procter and Gamble Co. The company is taking a more flexible approach to the global branding that has driven its marketing strategy for more than a decade. The company's goal is global brand leadership in the categories in which...

  • Pringles to add bagged crisps. Charles, Gemma // Marketing (00253650);2/6/2008, p1 

    The article reports on the plan of Procter & Gamble to launch the luxury kettle chip, Pringles Select, in Great Britain. The product's launching is expected to be backed by a three-month integrated marketing campaign created by Grey which will start in April 2008 and will include television...

  • Flash launches Ultimate range to fight Cillit Bang. Stokes, Barny // Marketing Week;11/3/2005, Vol. 28 Issue 44, p5 

    The article reports that Procter & Gamble Co. is launching a new tough cleaning range called "Flash Ultimate," in order to take on it's rival Reckitt Benckiser PLC's Cillit Bang range. The range launched by the company will include disposable cleaning cloths and surface cleaners, as the toughest...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics