P&G introduces trio of products in DMB&B boon

Neff, Jack
May 2000
Advertising Age;5/22/2000, Vol. 71 Issue 22, p77
Trade Publication
The article focuses on new products being marketed by Procter & Gamble Co. as of May 2000. An advertising campaign will accompany the new Swiffer Max electrostatic duster. The Envive miniform external feminine protection products is undergoing a market testing. Planning is underway for the launch of the Impress plastic-wrap brand.


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