TITLE

Could corp. customers bail out Sprint?

AUTHOR(S)
Reed, Brad
PUB. DATE
March 2008
SOURCE
Network World;3/10/2008, Vol. 25 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an analysis on how Sprint Corp. can deal with the competitive market, which is offering flat-rate pricing for unlimited voice calling in the U.S. More than a week later, its competitors Verizon, AT&T and T-Mobile Ltd. announced their unlimited wireless calling plans starting at $99.99 per month for both consumers and businesses. Asserting on the effort on how to compete with the aforementioned competitors, chief executive officer Dan Hesse of Sprint unveiled unlimited voice, data, and multimedia services. However, Hesse would prefer that his company is on the offensive rather than on the defensive strategy.
ACCESSION #
31231818

 

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