the new frontier

Furness, Victoria
January 2008
Personnel Today;1/22/2008 Guide to Employer Brandig, p13
Trade Publication
The article reports that new digital media offers plenty of opportunities to employers for their brand building. An organisation's careers Web site provides a natural home for many of these digital platforms, and is often the first port of call for jobseekers. Web 2.0, or second-generation technologies, such as social networking sites, video and virtual worlds, offer far more innovative, targeted and creative ways of reaching active and passive jobseekers.


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