TITLE

How TV dollars split

AUTHOR(S)
Urresta, Lixandra
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports how advertisers spent their money on television advertising in 1999. Growth of retail and amusement advertising; How cable TV had the largest boost in advertising spending; Amount spent on network TV advertising; Other statistics relating to television advertising. INSET: TV's UPFRONT.
ACCESSION #
3108573

 

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