How TV dollars split

Urresta, Lixandra
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps54
Trade Publication
Reports how advertisers spent their money on television advertising in 1999. Growth of retail and amusement advertising; How cable TV had the largest boost in advertising spending; Amount spent on network TV advertising; Other statistics relating to television advertising. INSET: TV's UPFRONT.


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