TITLE

Make the most of local differences

AUTHOR(S)
Gray, Robert
PUB. DATE
April 2000
SOURCE
Marketing (00253650);4/13/2000, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the advantages and disadvantages of creating country-specific Web sites as a marketing tool for multinational corporations. Type of multinational firms that require country-specific Web sites; Risks associated with creating such Web sites; Considerations in creating country-specific Web sites. INSET: THE INTERNET--VARIATIONS BY COUNTRY..
ACCESSION #
3093692

 

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