Make the most of local differences

Gray, Robert
April 2000
Marketing (00253650);4/13/2000, p27
Trade Publication
Discusses the advantages and disadvantages of creating country-specific Web sites as a marketing tool for multinational corporations. Type of multinational firms that require country-specific Web sites; Risks associated with creating such Web sites; Considerations in creating country-specific Web sites. INSET: THE INTERNET--VARIATIONS BY COUNTRY..


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