TITLE

Net ads' banner year

AUTHOR(S)
Tedesco, Richard
PUB. DATE
April 2000
SOURCE
Broadcasting & Cable;04/24/2000, Vol. 130 Issue 18, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Internet advertising revenues in the United States are expected to keep increasing in 2000. Projected online advertising sales by Jupiter Communications; Figures compiled for the Internet Advertising Bureau (IAB) by PricewaterhouseCoopers; Question on whether financial problems of Web-based companies will affect the online advertising market; Pressure on Web sites to prove click-through rates.
ACCESSION #
3071478

 

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