TITLE

Dutch tighten their rules on advertising of alcohol

AUTHOR(S)
Sheldon, Tony
PUB. DATE
April 2000
SOURCE
BMJ: British Medical Journal (International Edition);04/22/2000, Vol. 320 Issue 7242, p1094
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Announces the agreement of Els Borst, a Dutch health minister, on a stricter alcohol advertising code with the Netherlands drinks industry. Details on the code; Fine for the violation; Publication of a black book on alcohol advertising by the Netherlands Institute of Health Promotion and Disease Prevention.
ACCESSION #
3053724

 

Related Articles

  • Dutch minister warns that illegal immigrants must receive care. Sheldon, Tony // BMJ: British Medical Journal (International Edition);05/08/99, Vol. 318 Issue 7193, p1234 

    Reports that Dutch Health Minister Els Borst has warned doctors and hospitals that it is unacceptable to refuse medical care to illegal immigrants. Account about a Dutch law which restricts illegal immigrants' social rights; Information on the case of the Polish illegal immigrant that provoked...

  • Pepsi, Coke uncap big efforts.  // Advertising Age;7/27/1992, Vol. 63 Issue 30, p40 

    Announces that Pepsi-Cola and Coca-Cola are breaking the latest commercial extravaganzas in their long bubbling-battle. Pepsi-Cola International broke a 60-second television spot featuring Michael Jackson handled by BBDO Worldwide; Coca-Cola USA breaks 30-second and 60-second spots featuring...

  • image of the week.  // Advertising Age;4/14/1997, Vol. 68 Issue 15, p56 

    Presents a photograph of Martha Stewart for an advertisement for the National Fluid Milk Processor Promotion Board.

  • Heavy message. Lippert, Barbara // Adweek Western Edition;7/18/94, Vol. 44 Issue 29, p42 

    Presents the author's evaluation of a television advertisement for Diet Coke. Use of an elephant in the commercial; Music.

  • Govt blocks move for alcohol ad ban.  // Campaign;3/18/2011, Issue 11, p2 

    The article reports on the move of the British government against the alcohol advertisement ban asserted by physicians and other health groups in Great Britain.

  • Nestle in talks with three roster shops about Nescafe task. Garrett, Jade // Campaign;03/12/99, Issue 10, p1 

    Reports that Nestle Corp. has called three of its roster advertising agencies to decide the fate of its current advertising campaign for its Nescafe brand of coffee.

  • Beach party for Lipton Ice Tea. Fletcher, Mike // Marketing Event;Sep2001, p26 

    Focuses on the promotional campaign for Lipton Ice Tea, held at the Guildford music festival in Stoke Park, Surrey, England. Involvement of the company with the beach volleyball tournament; Target market; Highlights of the campaign.

  • `100% juice' isn't necessarily better.  // Tufts University Health & Nutrition Letter;Nov97, Vol. 15 Issue 9, p1 

    Explains why Northland Cranberry Blend's advertising claim of 100% juice is essentially the same as Ocean Spray's Cranberry Cocktail's 27% juice, in terms of nutrition content. Blending of cranberries with natural juices like apple and grape; Sugar content of juice concentrates; Caloric content...

  • Low-cal relief for stressful situations.  // Advertising Age;4/21/1997, Vol. 68 Issue 16, p3 

    Looks at an advertisement campaign for Pepsi-Cola Co.'s Diet Pepsi that asks the question `This is diet?'

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics