TITLE

Crest Ads: All the World's a Smile

AUTHOR(S)
Sampey, Kathleen
PUB. DATE
April 2000
SOURCE
Adweek Southeast Edition;04/17/2000, Vol. 21 Issue 16, p87
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign for Crest toothpaste of Procter & Gamble company. Details on the campaign created by D'Arcy Masius Benton & Bowles company; Concept of the campaign.
ACCESSION #
3034710

 

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