TITLE

Regional Titles, National Ads

AUTHOR(S)
Moseley, Bob
PUB. DATE
April 2000
SOURCE
Folio: The Magazine for Magazine Management;04/01/2000, Vol. 29 Issue 4, p116
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents United States regional magazine executives' strategy for attracting national advertisers. Strategy employed by Bill Carey, publisher of `Southern Accents'; April Hinkle, senior vice president for sales and marketing of `Texas Monthly'; Chris Kevorkian, advertising sales director of `Sunset'.
ACCESSION #
3011261

 

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