TITLE

Asia TV market takes baby steps

AUTHOR(S)
Stein, Janine
PUB. DATE
February 2008
SOURCE
Hollywood Reporter -- International Edition;2/1/2008, Vol. 403 Issue 19, p101
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the growth in the television networks for babies in Asian market due to pay television operators. These television operators use plug gaps in their channel offerings and promise commercial-free, expert-backed quality television. The three television networks are BabyTV, which targets newborns to 3-year-olds and their parents, CBeebies, which dedicates at least one-third of its schedule in Asia to baby shows, and BabyFirstTV, aimed at children ages 6 months-3 years.
ACCESSION #
30065839

 

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