Battling Recession

Schofield, Adrian; Michels, Jennifer; Wilson, Benet
January 2008
Aviation Week & Space Technology;1/28/2008, Vol. 168 Issue 4, p412
Trade Publication
The article examines the impact of the economic slowdown in the U.S. on airlines which have to count on yield strength to keep recovery on track in 2008. It is stated that keeping fare and yield momentum rolling looks to be the key to weathering economic recession for U.S. airlines. The government could also have a role in helping airlines out of the doldrums. The Air Transport Association is pushing to have special airline components included in an economic stimulus package.


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