TITLE

To blog or not to blog? That is the question…

AUTHOR(S)
White, Steve
PUB. DATE
January 2008
SOURCE
Proofs;Jan2008, Vol. 91 Issue 1, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the art of blogging. According to author Robert Scoble, blogging is interactive and informal, and is already changing the face of business. It states that for most companies, blogging is all about creating a dialogue with the customer, and that blogging gives the consumer the power to do what they want to do. It cites several reasons on why blogging should be a major component of any business, including building relationships with lifetime referrals.
ACCESSION #
29416231

 

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