How the web will--or won't--change elections

Wheaton, Ken
February 2008
Advertising Age;2/4/2008, Vol. 79 Issue 5, p12
Trade Publication
The article discusses how internet advertising and campaigns could affect the 2008 U.S. presidential elections. A survey found that 40 percent of adults polled in New Hampshire had visited a candidate's home page and one in four had been to a candidate's profile on an online social network. The author states that television advertising is still the dominant force but the survey offers hints to the future. 69 percent of those polled stated that television ads were their main means of interaction.


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