TITLE

How the web will--or won't--change elections

AUTHOR(S)
Wheaton, Ken
PUB. DATE
February 2008
SOURCE
Advertising Age;2/4/2008, Vol. 79 Issue 5, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how internet advertising and campaigns could affect the 2008 U.S. presidential elections. A survey found that 40 percent of adults polled in New Hampshire had visited a candidate's home page and one in four had been to a candidate's profile on an online social network. The author states that television advertising is still the dominant force but the survey offers hints to the future. 69 percent of those polled stated that television ads were their main means of interaction.
ACCESSION #
28864461

 

Related Articles

  • Fair exchange. Hargrave, Sean // New Media Age;7/12/2007, p23 

    The article discusses the prospects of online television (TV) advertising. According to the Office of National Statistics, 80 percent of Internet connections in Great Britain are broadband. The high penetration rate of broadband connection is expected to pave the way for online TV advertising....

  • ITV brings interactive ads to Freeview. Jones, Gareth // New Media Age;3/3/2005, p1 

    This article deals with the plan of ITV to launch interactive television advertisements on Freeview as of March 2005. The media company is in talks with interactive television services firm Press Red to allow advertisers to add interactive functionality to linear spots airing on the free-to-view...

  • Campaign TV tally tops $175M already. Tracey, Evan // Advertising Age;2/4/2008, Vol. 79 Issue 5, p1 

    The article discusses how much 2008 U.S. presidential candidates spent on advertising campaigns as of February 2008. TNS Media Intelligence/CMAG has tracked more than 180,000 television spots on local and national broadcast along with national cable. The author states that an estimated $158...

  • TV ads are the key battlefield in White House war. Cooper, Ann // Campaign;8/15/2008, Issue 32, p17 

    The article reports on the significant role of television advertising in White House war. It relates on the political agitation caused by Presidential nominee Barack Obama by preceding the usual quota of public funding and invested in advertising to pursue a battle against his rival in candidacy...

  • Aiming high. Goff, Clare // New Media Age;9/28/2006, p31 

    This article explains that the entry of Emuse Absolutely in the interactive TV advertising industry in Great Britain has transformed the market benefiting the advertisers. Emuse Absolutely is the interactive advertising service from Emuse Technologies. The two companies dominating the...

  • Interactive advertising focuses on the consumer experience. Kelsall, Louise // New Media Age;9/28/2006, p33 

    This article focuses on the consumer experience aspects of interactive TV advertising in Great Britain. Although interactive TV advertising has been in existence for six years now, it has consistently demonstrated how it can evolve with the times. At present interactive TV advertisement is...

  • iTV data. Britton, Rupert // New Media Age;9/28/2006, p34 

    This article examines the results from BSkyB's recent research about the audience for interactive TV advertising in Great Britain. It reveals that people will interact to search for content that meets their tastes of their hobby. For instance it was shown that motorsports enthusiasts accessed...

  • Do ad breaks have a place online? Webdale, Jonathan // New Media Age;10/28/2004, p14 

    This article examines the viability of transposing television's traditional spot advertising model to the Web. Colin Ramsay, interactive TV head of online sales at Eyeblaster, said using VideoClip technology will allow it to offer a more TV-like experience to site visitors. He also claimed it...

  • Broadband Advertising Takes Flight. Mandese, Joe // Broadcasting & Cable;2/7/2005, Vol. 135 Issue 6, p18 

    Forecasts the growth of broadband commercials. Revenue of broadband advertising in 2004; Implication of broadband advertising for TV spots; Similarities between broadband video advertising and TV spots; Factors that hinder advertisers to embrace broadband advertising.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics