Campaign TV tally tops $175M already

Tracey, Evan
February 2008
Advertising Age;2/4/2008, Vol. 79 Issue 5, p1
Trade Publication
The article discusses how much 2008 U.S. presidential candidates spent on advertising campaigns as of February 2008. TNS Media Intelligence/CMAG has tracked more than 180,000 television spots on local and national broadcast along with national cable. The author states that an estimated $158 million has been spent by candidates and groups. Candidate Mitt Romney has spent the most with more than 35,000 airings and $30 million worth of television ads.


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