TITLE

ANIMAL PLANET 'SAFE' NO MORE

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2008
SOURCE
Multichannel News;1/21/2008, Vol. 29 Issue 3, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the Animal Planet's rebranding strategy. It reports that Animal Planet plans to market its programs as a "safe place" by focusing on 25-49-year-old demographic by featuring mix programming. It also mentions that the network will replace its logo and will feature new branding ads beginning February 2008.
ACCESSION #
28605743

 

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