TITLE

Control Freaks

AUTHOR(S)
Fry, David
PUB. DATE
January 2008
SOURCE
Multichannel Merchant (Penton Media, Inc.);Jan2008, Vol. 4 Issue 1, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reveals the declining trend in online shopping. It describes the impact of the changes in consumer behavior and technological innovations on online marketing and retailing. It discusses how the advent of Asynchronous JavaScript and XML (AJAX) influenced electronic commerce. The article also offers ideas for online retailers on ways to attract consumers. INSET: How Web shoppers use social media.
ACCESSION #
28380161

 

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