Control Freaks

Fry, David
January 2008
Multichannel Merchant (Penton Media, Inc.);Jan2008, Vol. 4 Issue 1, p23
Trade Publication
The article reveals the declining trend in online shopping. It describes the impact of the changes in consumer behavior and technological innovations on online marketing and retailing. It discusses how the advent of Asynchronous JavaScript and XML (AJAX) influenced electronic commerce. The article also offers ideas for online retailers on ways to attract consumers. INSET: How Web shoppers use social media.


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