TITLE

French hotel firm plans resurrection of Pullman brand

AUTHOR(S)
Harwood, Jonathan
PUB. DATE
December 2007
SOURCE
Marketing Week;12/6/2007, Vol. 30 Issue 49, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan by the French hotel firm Accor SA to revive the Pullman Hotel brand as part of repositioning of its portfolio in Europe. The company is upgrading its Sofitel brand to luxury status as part of the changes. Furthermore, Accor is also relaunching its All Seasons brand as part of its economy portfolio including the Ibis chain.
ACCESSION #
28132200

 

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