French hotel firm plans resurrection of Pullman brand

Harwood, Jonathan
December 2007
Marketing Week;12/6/2007, Vol. 30 Issue 49, p8
Trade Publication
The article reports on the plan by the French hotel firm Accor SA to revive the Pullman Hotel brand as part of repositioning of its portfolio in Europe. The company is upgrading its Sofitel brand to luxury status as part of the changes. Furthermore, Accor is also relaunching its All Seasons brand as part of its economy portfolio including the Ibis chain.


Related Articles

  • Heinz.  // Marketing (00253650);8/6/2008, p56 

    The article presents a telephone conversation about the rebranding of the Heinz Baked Beanz brand. The conversation focused on the reason why the brand is repositioning in the market. The call-handler explains how British consumers use the brand name to refer to the product. A rating is...

  • Franchise groups unfazed by Accor move. Voorhaar, Ria // Travel Trade;5/18/2005, p6 

    Reports on the claim of hotel franchising companies that they are unconcerned about the impending entrance of Accor Hotels Co. into the franchising business in Asia. Announcement of Accor that it had turned its All Seasons brand into its first franchise operation in the region; Contribution of...

  • Popping off to the Pullman.  // Travel Daily;11/ 2/2012, p6 

    The article reports that Pullman Brisbane King George Square and Mercure hotels have officially joined the group of brands of Accor SA in 2012.

  • Create the luxury X factor. Grier, Ken // Brand Strategy;Feb2009, Issue 229, p10 

    In this article the author shares his insights on branding strategy. He states that it is important to give the brand its unique identity by using innovation and partnerships to strengthen luxury positioning. He adds that it is important to work with partners who truly share the company's values...

  • Preventing Viagra's fall. Fellman, Michelle Wirth // Marketing News;08/31/98, Vol. 32 Issue 18, p1 

    The article reports on the strategies employed by Pfizer Inc. to strengthen the market position of Viagra, its proprietary impotence pill in New York. The new drug has set a new record for any prescription drug launch by generating 182.2 million dollars for its first two months of sales. But...

  • Strategic Marketing Advice. Biko, Lebo // Finweek;7/3/2008, p8 

    The article discusses the value proposition, a strategic tool that emphasizes brand management for the benefits of the customers. It is the basic part of a marketing campaign in achieving prosperity for the company and a system that potentially lead to sales growth for a firm market position if...

  • How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands, Local Branding”. Kruger, Michael W // Journal of Marketing Research (JMR);Feb2007, Vol. 44 Issue 1, p21 

    There are ample reasons that geographic variation in brand share persists. This comment highlights intentional strategies and feedback loops. Trade promotion, advertising, coupons, and special events are likely to be differentially allocated on the basis of market position and may have different...

  • 'Premium' brand vanity. Pinnington, Danielle // Grocer;3/16/2013, Vol. 236 Issue 8096, p26 

    A letter to the editor is presented concerning the market position of premium brands, which is affected by the distribution choices or marketing strategy in Great Britain.

  • Accor Hotels.  // Hotel & Accommodation Management;2/ 1/2013, Vol. 17 Issue 1, p58 

    The article offers the authors' insights concerning the management of Accor Hotels. They state the great brand traction the hotel is gaining and the complement for being a major brand in Europe. They mention the Net Promoter Score (NPS) they are using to provide customer satisfaction. They add...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics