ADSmart refocuses network

Bruner, Rick E.
February 1998
Advertising Age;2/23/1998, Vol. 69 Issue 8, p37
Trade Publication
Reports that the ADSmart Web advertising network wil be focusing exclusively on its six most profitable content cagegories. The number of sites that will be dropped; Statistics; Comments from Neil Versen, vice president of sales and marketing; Categories the network will specialize in; Praise for the gesture from Jim Nail, at Forrester Research.


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