TITLE

ADSmart refocuses network

AUTHOR(S)
Bruner, Rick E.
PUB. DATE
February 1998
SOURCE
Advertising Age;2/23/1998, Vol. 69 Issue 8, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the ADSmart Web advertising network wil be focusing exclusively on its six most profitable content cagegories. The number of sites that will be dropped; Statistics; Comments from Neil Versen, vice president of sales and marketing; Categories the network will specialize in; Praise for the gesture from Jim Nail, at Forrester Research.
ACCESSION #
280876

 

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