Not Quite an Open Book

Cone, Edward
December 2007
CIO Insight;Dec2007, Issue 88, p16
The article reports on the issues concerning the purchase-alert system called Beacon from Facebook Inc. According to the author, the system alerts people across the social network to the online shopping, however, the users referred it as intense and intrusive. As a result, a petition signed by more than 50,000 users helped convince the manufacturer to retool the opt-out mechanism of Beacon. Facebook announced in December 2007 that users can shut off Beacon completely in which the targeted data collected by the system and the recommendations it looked like holy grails to advertisers.


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