TITLE

Not Quite an Open Book

AUTHOR(S)
Cone, Edward
PUB. DATE
December 2007
SOURCE
CIO Insight;Dec2007, Issue 88, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the issues concerning the purchase-alert system called Beacon from Facebook Inc. According to the author, the system alerts people across the social network to the online shopping, however, the users referred it as intense and intrusive. As a result, a petition signed by more than 50,000 users helped convince the manufacturer to retool the opt-out mechanism of Beacon. Facebook announced in December 2007 that users can shut off Beacon completely in which the targeted data collected by the system and the recommendations it looked like holy grails to advertisers.
ACCESSION #
28084491

 

Related Articles

  • Quick take.  // Revolution (14605953);Oct2008, p27 

    The article provides information on the Engagement Advertisements (ads) on the social networking website Facebook. It says that this format allows users to interact with ads on their profile and news feed, without leaving the site. The three types of such ads available on Facebook are Comments...

  • Race for space. Blackie, Tony // BRW;9/6/2007, Vol. 29 Issue 35, p58 

    The article reports that companies are discovering that the popularity and broad demographic reach of the social networking web sites such as MySpace and Facebook. More and more businesses are utilizing these sites for marketing, sales and recruitment. Companies are also utilizing these sites to...

  • My space or yours? Schaal, Dennis // Travel Weekly Australia;7/13/2007, Issue 56, p6 

    The article focuses on using social networking sites to advertise products in Australia. According to the author, companies are building pages and furthering their marketing messages in a non-traditional ways on social-networking web sites such as MySpace and Facebook. He added that...

  • The Battle for Your Social Circle. Quittner, Josh; Hempel, Jessi; Blakely, Lindsay // Fortune International (Europe);11/26/2007, Vol. 156 Issue 10, p11 

    The article discusses business plans by online social network Facebook and search engine Google Inc. regarding Internet advertising. Despite billions of dollars spent annually on Internet advertisements, consumer click-through rates hover around 0.2 percent. Facebook Ads will allow advertisers...

  • Facebook under fire as brands again find ads misplaced. McEleny, Charlotte // New Media Age;5/14/2009, p3 

    This article states that Facebook has again failed to stop the problem of advertisements appearing next to inappropriate and offensive group pages despite making reassurances in 2007. Facebook is considered to be one of the most popular social network sites. The article explains that brands such...

  • Online advertisers must accept risk of user-generated content. Nutley, Michael // Marketing Week;8/16/2007, Vol. 30 Issue 33, p17 

    The article reports on the problem of Facebook concerning the appearance of advertisements next to inappropriate content online in Great Britain. It states that Facebook did not allow advertisers to choose where their advertisements appear. It also cites that Facebook was unable to monitor the...

  • Facebook proposes 'engagement ads,' educates marketers. Klaassen, Abbey // Advertising Age;8/25/2008, Vol. 79 Issue 32, p18 

    The article discusses Facebook's advertising programs as of August 2008. It is said that the company may face difficulties in communicating to marketers exactly what it has to offer. Engagement ads, which are designed to be interacted with, are to join standard ads, which merely appear on the...

  • Facebook Buy Button Push Could Create Online Mall. REINHARDT KRAUSE // Investors Business Daily;11/24/2015, p00 

    The article reports on the forecast that the social media company Facebook Inc. could turn an online mall due to the buy-buttons on their products by social network platforms. It states that about 45 million small and midsize businesses have active Facebook pages, which could make the social...

  • Kellwood's XOXO Brand Relaunches E-Commerce Site.  // Apparel Magazine;Oct2009, Vol. 51 Issue 2, p11 

    The article reports the re-launching of XOXO.com, the e-commerce site of the XOXO brand owned by Kellwood. The site, which, was previously managed externally, will be administered through Kellwood's newly developed digital team and its back-end fulfillment operations will be handled out of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics