TITLE

THE POWER OF MANY

AUTHOR(S)
Morrissey, Brian
PUB. DATE
December 2007
SOURCE
MediaWeek;12/17/2007, Vol. 17 Issue 46, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of the Internet on the media industry. The Internet is changing media and advertising from a one-to-many, passive proposition to a many-to-many experience focusing on social connectivity. The biggest change in the media industry is how information is accessed, thanks in big part to online social networking web sites such as Google, Facebook, and MySpace. Advertising is also changing with reliance on sites like the video streaming YouTube to increase publicity.
ACCESSION #
27999567

 

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