Morrissey, Brian
December 2007
MediaWeek;12/17/2007, Vol. 17 Issue 46, p12
Trade Publication
The article discusses the impact of the Internet on the media industry. The Internet is changing media and advertising from a one-to-many, passive proposition to a many-to-many experience focusing on social connectivity. The biggest change in the media industry is how information is accessed, thanks in big part to online social networking web sites such as Google, Facebook, and MySpace. Advertising is also changing with reliance on sites like the video streaming YouTube to increase publicity.


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