TITLE

Facebook's Ad Plan Receives Makeover

AUTHOR(S)
Shields, Mike
PUB. DATE
December 2007
SOURCE
Adweek;12/3/2007, Vol. 48 Issue 44, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article report that the online social networking web site Facebook.com announced that it is planning to scale back its plans to publish accounts of its users' purchases and other commercial actions to their friends. The decision comes as the web site was facing mounting pressure from its community and various consumer privacy groups. Facebook users must now proactivly consent to alert friends to their actions.
ACCESSION #
27726299

 

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