Going through the Promotions

December 2007
Indianapolis Monthly;Dec2007, Vol. 31 Issue 4, p38
The article presents author's advice on how to promote oneself inorder to make business. The author relates the importance of communication. He suggests to go to trade shows and send e-mails. By doing so, a connection is established. He also relates that marketing success is not about believing in what someone sells, but it is about making friends and creating contacts and being in the right place at the right time.


Related Articles

  • Know who you want to know. Port, Michael // Entrepreneur;Apr2010, Vol. 38 Issue 4, p48 

    The article discuses the importance of researching and getting to know prospective business partners or customers prior to making a business offer or developing a marketing strategy. A discussion of tips and advice that business people can use to improve their business communication and...

  • Think Like a Sales and Marketing Guru. Sperduti, Mike // HomeCare Magazine;Dec2015, Vol. 38 Issue 12, p56 

    The article discusses the engagement of customers, effective messaging and website promotion in sales and marketing campaigns.

  • A Test of Positive Reinforcement of Customers. Carey, J. Ronald; Clicque, Steven H.; Leighton, Barbara A.; Milton, Frank // Journal of Marketing;Oct1976, Vol. 40 Issue 4, p98 

    The article reports on the impact of a marketing strategy that incorporates positive reinforcement. The results of a study conducted in the U.S. indicate that positive reinforcement encourages customer purchasing in the same way that it facilitates industrial productivity. The study was...

  • The competitive edge. Tuttle, Marv // Journal of Financial Planning;Apr97, Vol. 10 Issue 2, p10 

    Reports that financial planners have begun to be interested in building relationships with customers in the United States. Comments of financial planning publisher Bob Veres at a Practice Management Conference; Client counseling and interpersonal communication; Absence of continuing education...

  • Ways to Drive Customers Away. McDargh, Eileen // Sales & Service Excellence Essentials;Dec2005, Vol. 5 Issue 12, p12 

    The article considers ways in which businesses can drive away customers. First, over promise and under deliver. Second, never walk the talk. Third, make technology a primary form of communication. Fourth, forget the wisdom of the outer circle. Fifth, never say thank you. To keep customers,...

  • Create an 'A List.'. Diotte, Manuel // Sales & Service Excellence Essentials;Dec2009, Vol. 9 Issue 11, p16 

    The author shares tips on how to make clients feel important. He develops a list of questions that aim to build a lasting relationship with clients. He suggests making a list of important contacts and reaching out to them monthly, bimonthly or quarterly through mail, telephone or electronic mail...

  • Go back to the basics with advertising. Marg, Susan // Marketing News;03/16/98, Vol. 32 Issue 6, p4 

    Presents some guiding principles concerning advertising effectiveness. Remarks on good advertising strategy which should focus on the attributes and the benefits inherent in the brand; Need to support the claim with the fact to make advertising believable and to help the consumer in decision...

  • Show Specials. Gottlieb, Richard // Gifts & Decorative Accessories;Nov2006, Vol. 107 Issue 11, p24 

    The article discusses the potential of show specials as a marketing tool in the U.S. The author discovered that most manufacturers offer show specials and all buyers expect them. Buyers see show specials as an entitlement they earn for attending the show. Also presented are some ways that...

  • NOVÉ MARKETINGOVÉ TRENDY JAKO PŘÍLEŽITOST ZVÝŠENÍ VLIVU MARKETINGU NA DOSAŽENÍ KONKURENÄŒNÍCH VÝHOD. Pilík, Michal // E + M Ekonomie a Management / E+M Economics & Management;2008, Vol. 2008 Issue 2, p107 

    This paper is the extract of the thesis „New Marketing as an Opportunity of Increasing Marketing Influence on Enterprise Competitiveness" which was successfully defended in June 2007. New marketing trends are the future of marketing theory and business practice. Literature research follows...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics