TITLE

Holiday Brain-Drain

PUB. DATE
November 2007
SOURCE
Brandweek;11/12/2007, Vol. 48 Issue 41, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a television advertisement for the Toshiba HD-DVD player being sold at retailer Wal-Mart. The article explains that the television advertisement features a family staring at the DVD player in what appears to be a trance. The national television advertisement was created by the advertising agency The Martin Agency.
ACCESSION #
27526695

 

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