Holiday Brain-Drain

November 2007
Brandweek;11/12/2007, Vol. 48 Issue 41, p29
Trade Publication
The article discusses a television advertisement for the Toshiba HD-DVD player being sold at retailer Wal-Mart. The article explains that the television advertisement features a family staring at the DVD player in what appears to be a trance. The national television advertisement was created by the advertising agency The Martin Agency.


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