Web 2.0 is all about the feel-good factor

Biever, Celeste
December 2006
New Scientist;12/23/2006, Vol. 192 Issue 2583/2584, p30
The article explains how Web 2.0 sites that depend on users for their content, like YouTube and Flickr, encourage and entice members to participate. Incentives are offered that drive members to participate, such as an increase in status. The web sites also bring in new members simultaneously because gaining status often means inviting other people to view the site.


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