Internal Promotion

Weisberg, Karen
October 2007
FoodService Director;10/15/2007, Vol. 20 Issue 10, p50
Trade Publication
This article focuses on the internal promotional strategy for the foodservice operations at the Tulsa Technology Center in Tulsa, Oklahoma. It was a promotion targeting her staff and generating enthusiasm among them, but as the project got off the ground, it involved members of the 3,000-student community, as well. The objective of the work unit was for each culinarian to prepare a new lower fat, healthy dish that was delicious and suitable for café menus.


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